About Us

In operation since 1974, we are a privately held Colorado company. We create, own, and acquire brands that condition, strengthen, and improve our customers’ lives. We believe in helping people to get better, be better, and live better.

We operate from Denver, with in-house manufacturing of as many products as possible.

Our diverse dedicated team of hard-working individuals prioritizes collaboration and camaraderie. We seek to provide a positive work environment where people can be their best, enjoy doing their jobs, and have a good quality of life.

Our ultimate goal is to build our reputation as unrelenting innovators through organic product development. We remain open to acquiring additional brands that align with our vision, purpose, and strategy.

We look forward to having you as a customer and joining us on this journey.